By Trey Granger on Jul 7, 2009

Coca-Cola Experiments With Aluminum Bottles

Recognizing that sales of carbonated beverages have dropped in the U.S. for four straight years, Coca-Cola will be releasing new forms and sizes of packaging based on sales success in Europe.

Traditionally, soft drinks have been available in only a few sizes, such as 12-ounce aluminum cans and two-liter plastic bottles. But Coca-Cola wants to experiment with different sizes moving forward, as there are over a dozen varieties of soft-drink packaging in Europe.

Photo: Bevreview.com

Aluminum is a durable and sustainable metal: two-thirds of the aluminum ever produced is in use today. Photo: Bevreview.com

The packaging experiment will focus both on material and price point:

  • Coca-Cola will be featuring aluminum bottles and a redesigned two-liter plastic format known as contour, which is shaped the same way as Coca Cola’s classic glass bottles from the early 20th century.
  • Meanwhile, the price-per-ounce will be based on size, with a twin-pack of 1.5-liter bottles costing more per ounce than a two-liter bottle. Generally, price-per-ounce would decrease when consumers purchase a higher quantity.

“There was a point in time when value was defined as more—more ounces for less [money],” Ralph Kytan, vice president of Coca-Cola’s North American bottling operations tells The Atlanta Journal-Constitution. “Package diversity is about matching up the benefits of the package with the needs of the purchaser for the occasion they’re buying for.”

As far as recycling, all of the new packaging options will be recyclable since they are manufactured using aluminum or PETE plastic. Size of the containers does not factor into recyclability.

In other Coca-Cola news, the company recycled 200,000 aluminum cans used to produce recycling-themed artwork for the U.K.’s Recycle Week.

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Comments

  1. Tony Yunker says

    Why are they going away from plastic and towards aluminum? Easier to recycle, cheaper, trendy, new look, what?

    I was under the impression that aluminum was costly to first process.

    This article basically looks like a press release from Coke.
    I would like some detail about the how’s and why’s.

    Thanks

  2. schoey says

    at school the cost for a 12 oz per oz vs. a 20 oz bottle is the same but its easier to recycle aluminum and as long as they use recycled aluminum in stead of virgin aluminum it is cheaper and puts a much smaller footprint on the planet. aluminum can always be recycled 100 percent of the time. even though plastic is recycled when melted puts more in the air then its competitor aluminum. plastic is a by product of petroleum so if we can convert to a 100 percent recycled product and its healthier for our planet i think its a great idea. i always feel guilty throwing away plastic. so i try and hold on to it until i get home so i can recycle it.

  3. shoey says

    also aluminum is also much easier to crush then plastic. when i recycle my plastic it takes up so much space and is not really crushable unless down with a machine.

  4. Becky Thomas says

    I live in Maine, and I have found them at a regular grocery store. I got 3 of them tonight. YAY! They are kind of COOL. I also have Coke collectables.

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