SAN FRANCISCO – Today Sprint announced a new feature for its smartphone customers to easily access mobile content on sustainable living.
Sprint’s Green ID pack allows customers to individualize their smartphones with eco-minded apps and widgets in a single download.
“It couldn’t be simpler to download…then your phone works just the way it normally does - your email, your texting, your Twitter, your Facebook," Dan Hesse, CEO of Sprint, said during the launch event. "If you like it, you can tell your friends about it, and we hope to have it available on all Androids in the future."
The Green ID pack’s “Green Now” home screen streams environmental news from Earth911.com, TreeHugger.com and GreenBiz.com. It also features Earth911’s free iRecycle® app, which lists more than 800,000 recycling and disposal options for more than 240 materials and covers news and trends in recycling and product stewardship.
The Green ID Pack’s second screen, “Live Green,” provides weekly tips on green living from Green America and a personal carbon footprint calculator.
On the “Shop Green” screen, customers can find eco-friendly products at Ebay.com and EcoEtsy.com and daily discounts on green products. This section also includes guides to buying energy-efficient light bulbs and selecting local, seasonal produce.
Starting today, owners of the LG Optimus S, Sanyo Zio, Samsung Transform, Samsung Epic 4G and Samsung Galaxy Tab can download Sprint’s Green ID pack onto their device. The Green ID pack is free to download with Sprint’s Everything Data plan.
Sprint’s newest eco-friendly Samsung Replenish, set to be available May 8, will also offer the Green ID pack.
The $49.99 phone has 82 percent recyclable materials and has fewer environmentally sensitive materials than other devices. It also has a solar powered back panel charger.
"It's as green as we could make it," Hesse said.
He also announced that the monthly rate will be lowered by $10 for new and existing customers that purchase the Replenish.
When asked during the event why Sprint decided to produce a green phone, considering market research that sustainability isn’t a reason customers choose a phone, Hesse said, “We did get internal pushback for the first green phone…but customers don’t always know what they want. No one called Steve Jobs and asked for an iPad, but we intervened and just did it.”