What Encourages Reusable Bag Use: A Tax or a Bonus?

What's more effective in getting people to bring reusable bags — a tax punishment when they don't, or a reward when they do? Photo: Shutterstock
What’s more effective in getting people to bring reusable bags — a tax punishment when they don’t, or a reward when they do? Photo: Shutterstock

What’s the best way to convince shoppers to swap disposable grocery bags for a reusable alternative?

Some stores and localities impose a small tax on disposable bags, while others go the route of positive reinforcement by giving people a small bonus for using reusable bags.

Until now, not much information was available about which method works best, but a new Princeton dissertation sheds some light on the issue.

In her three-part, 141-page dissertation, fresh Ph.D. graduate Tatiana Homonoff examined shopper behaviors to bring hard numbers to the reusable bag dilemma.

After observing more than 16,000 shoppers at 16 grocery stores in Washington, D.C.; neighboring Montgomery County, Md.; and northern Virginia and examining data from store scanners, Homonoff found that a 5-cent tax on disposable bags substantially decreased disposable bag use, while a 5-cent bonus for using a reusable bag did not.

Before the tax, several Washington, D.C., stores offered a 5-cent bonus to shoppers who brought their own bags. In stores that didn’t offer a “bag bonus,” 84 percent of shoppers took at least one disposable bag per shopping trip. In stores that offered the bonus, 82 percent took a disposable bag.

As you may imagine, that 2 percent decrease is less than desirable for grocers and environmentally minded legislators. It’s worth noting, though, that in Montgomery County the bag bonus decreased disposable bag use from 82 percent to only 40 percent of shoppers — indicating that the incentive-based model isn’t completely without warrant and may yield significant benefits in some cases, depending on the demographics.

Mary Mazzoni

Mary Mazzoni

Based in the Phoenix metro area, Mary is a lifelong vegetarian and enjoys outdoor activities like hiking, biking and relaxing in the park. When she’s not outside, she’s probably watching baseball. She is a former assistant editor for Earth911.

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  • Larraine

    Post a Tar Sands Environmental Disaster picture with the attached message: Plastic is made from oil. That might do it. Secondly, start marketing not only the carry out bags, but also small ones with a ribbon to tie for gathering loose produce such as mushrooms.