The Cinnamon Crunch cereal from Cascadian Farm, the brand's most popular, just got even more appealing — now the organic whole-grain squares dusted in cinnamon and sugar come in an inner bag that's made from up to 57 percent certified plant-based material.
"A desire to protect our Earth's resources led us to develop this groundbreaking inner bag," said Jennifer Jorgenson, marketing director at Cascadian Farm, in a statement. She told BakeryAndSnacks.com that researchers are working on ways to get closer to a 100 percent plant-based package, and the plant-based liner will be rolled out to more cereals by early 2014.
The Cinnamon Crunch cereal already comes in a 100 percent recycled paperboard box, which will now tout graphics and messaging about the inner bag. That includes a "We're Growing a Better Package" logo on the front of the box and a USDA certification on the side noting that the package is bio-based. "This means the bag inside this carton is composed of biological or renewable resources," the box reads. "Put simply, it's made from up to 57% plants. And, we're all for plants. Plants and cereal, that is."
Cascadian Farm is the vision of Gene Kahn, who founded the company in 1972 at the age of 24. The brand has become recognized as a pioneer in organic farming and now offers more than 75 organic products — including cereals, granola bars, and frozen fruits and vegetables — available in grocery stores nationwide.