Rewards Are in the Bag for Cereal Lovers

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Photo: Malt-O-Meal Brand Cereals

Photo: Malt-O-Meal Brand Cereals

If you have a cereal killer in the house, you can definitely take advantage of it this month. Through the end of October, a joint promotion between TerraCycle and the MOM Brands Cereal Bag Brigade will let you turn those empty cereal bags and cereal bag liners into a cool gift.

The MOM Brands (formerly known as Malt-O-Meal) includes such familiar morning staples as Frosted Mini Spooners and Tootie Fruities. The green-minded company is behind the “Bag the Box” campaign to reduce packaging in cereal to cut both costs and waste. Teaming up with recycling waste management giant TerraCycle, they solicit empty cereal bags and bag liners from organizations and individuals. This month, with the MOM Brands Cereal Bag Brigade Recycling Rewards program, they’re rewarding individual recyclers who send in empty bags and bag liners.

Recyclers who send in more than seven pounds of cereal bags and cereal bag liners can win an upcycled lunch bag or reusable shopping bag. Photo: TerraCycle

Recyclers who send in more than seven pounds of cereal bags and cereal bag liners can win an upcycled lunch bag or reusable shopping bag. Photo: TerraCycle

All it takes to earn a cool reward — either a reusable shopping bag or lunchbox made from upcycled cereal bags — is to send in a shipment of cereal bags and/or bag liners that weighs more than seven pounds. (Make it a church- or community-wide drive and collect even more bags!) Albe Zakes, global vice president of communication for TerraCycle, says they expect to receive between 40,000 and 50,000 bags during the contest, which launched in September.

“TerraCycle’s theory is that everyone wants to recycle more, but a little extra incentive can’t hurt,” says Zakes. “After all, who doesn’t like to win a contest and receive special prizes?”

Even after the contest ends Oct. 31, incentives for recycling cereal bags through TerraCycle will continue. “For every cereal bag returned through the MOM Brands Cereal Bag Brigade, 2 cents is donated to a school or nonprofit organization of the collector’s choice,” says Zakes. “Plus, the cereal bags — instead of spending an eternity in a landfill — will be recycled or upcycled into a variety of affordable, sustainable consumer products and building materials.”