Celebrity chef Jamie Oliver has opened a new American-style pop-up restaurant in London that will enforce a zero waste policy.
All produce at Jamie Oliver's Diner will be eaten, composted, recycled or upcycled. Some menu items will even be made using discarded ingredients from other restaurants and shops, reports trade publication BigHospitality.
The restaurant is headed by chef Arthur Potts Dawson, who has made a name for himself in the food industry for advocating the use of sustainable practices in the restaurant industry. Oliver and Potts Dawson fashioned a menu inspired by traditional American diner food but which strives to use as many sustainable and locally-sourced ingredients as possible.
“The Diner is all about having fun—the menu will be seriously tasty but enjoying food is about balance so we'll be making sure it's really clear whether you're choosing something saintly or a bit of a treat,” Oliver told BigHospitality.
The restaurant, which stays open until the wee hours of the morning, features a menu of gourmet sliders, hot dogs, milkshakes and pancakes. Jamie Oliver's Diner is located in the heart of London's Theatre District and is scheduled to stay open for at least two years.