By Trey Granger on Mar 30, 2009

New Aquafina Bottles Reduce Plastic Use by 50 Percent

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Bottled water brand Aquafina, manufactured by PepsiCo, is debuting a new bottle called Eco-Fina that uses 50 percent less plastic and provides the most lightweight half-liter water bottle on the market.

Pepsico's new Eco-Fina will save 50 percent of plastic.

Pepsico's new Eco-Fina will use 50 percent less plastic. Photo: Watersecretsblog.com

The reduction in plastic is actually based on what was used in 2002, as Pepsi and other bottled water manufacturers have already gone to great lengths to reduce the reliance on plastic. The new bottle will save an estimated 75 million pounds of plastic annually.

The Eco-Fina bottles weigh about the same as two quarters when empty, which will also reduce the environmental impact of shipping. Heavier materials require more fuel consumption during transportation.

Creating lighter plastic bottles means less petroleum is used during manufacturing, but it creates more of a need for recycling. Because plastic is already lighter than aluminum or glass, it is more prone to fly out of landfills and end up in the environment. Plastic already makes up between 60 and 80 percent of marine debris.

The current national recycling rate for plastic bottles is around 20 percent. Most are made of polyethylene terephthalate (PET, or #1 plastic), which can be recycled into clothing material, plastic lumber or even new bottles.

In another development, 24 packs of Aquafina will no longer come with a cardboard base. This is expected to save 20 million pounds of corrugated cardboard each year.

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Comments

  1. Jennifer Berry says

    I like it that companies are reducing the amount of plastic they use, saving carbon emissions in production, transportation, etc., but with the nat’l recycling rate so low, I feel disinclined to even purchase a disposable plastic bottle at this point.

  2. says

    I am delighted that Aquafina (PepsiCo) is trying to work on the environmental hazzards of plastic water bottles. While I encourage everyone to use a metal reusable bottle to reduce plastic waste and the excessive freight costs of shipping plastic water bottles, for those times when you cannnot, it’s nice to now have a better environmental alternative.

    Aquafina’s sales slipped almost 14% last year, so concerned consumers who have pulled back from buying plastic water bottles have, I am sure spurred them on to develop this more eco-conscious bottle. In fact, the Wall Street Journal recently reported that the overall market for bottled water actually (finally!) declined last year as consumers are now resisting adding to the plastic waste problem. Looks like we are making headway folks!

  3. says

    I agree with Jennifer – we should try to avoid using plastic altogether. I will be happy to buy bottled water again when companies start packaging it in biodegradable packaging (NatureWorks bioplastic is an example). The technology is available we should start using it! For now, I use re-usable containers for my water (I like the rubbermaid washable bottles).

  4. says

    This gives us hope that the company thinks about sustaining our environment in its cost benefit analysis. However the greatest joy would arise if other companies would invest in researching alternative to the plastic bottles besides advocating for percentage cut in the use of plastics.

  5. says

    Hi!
    I have a need for hundreds of recycled bottle caps from the new Pepsi/Aquafina 500 ml. bottles. Here is how I use them. I give out samples of specially processed Kangen Water using recycled glass “Mountain Valley Spring Water” bottles. They come with aluminum caps, however Aluminum caps are not desirable to me. So I have discovered that most of the small plastic bottles used for Pepsi products, like Aquafina water, Sprite, Mountain Dew, etc., have good plastic caps that fit my recycled glass bottles perfectly. I would like at least 500 of them. Can you please tell me how I can get my hands on a whole bunch of these caps? The color doesn’t matter. Thank you.

    Light

  6. says

    Real change is going to have to be consumer driven.

    “…more prone to fly out of landfills and end up in the environment.”

    There are a heckuva lot of them that fly out of car windows, boats, pedestrian hands etc. without ever gracing a landfill with their presence.

    Less plastic seems like a good idea, but it’s a long way from a solution.

  7. Makena says

    We should stop the production of bottles because the waste it produces is about 40 million a year and this information has been last updated since May 9, 2009. There is no way of getting rid of trash by being eco-friendly. So filter your water using Brita and install it on your faucet. I’m in 8th grade and hope this information helps you. Please don’t be bias and judge that I don’t know anything because Im younger then you folks. Even if you recycle it doesn’t help that much. If you need any questions email me at haloboy@yahoo.com or my myspace. http://www.myspace.com/pacmac68

  8. Lea says

    Have any of you people tried to open one of these rediculous bottles? Not only that. When you do get the thing open it squirts water all over the place (including you). You had best think this over and present us with a decent bottle, or risk losing many of us as customers.

  9. john says

    I don’t see what the problem is, old bottle or new bottle. I work on the railroad and on hot days I don’t care if they leak or not, I get one from my cooler and go to town. Tap or spring doesn’t matter, as a consumer it’s the best tasting water you can drink. And the kid talking about getting rid of bottles is kinda silly. What about bags, boxes, cardboard all the chain fast food places use, do you wanna get rid of them, please. Enviroment conservation starts with you and your family and local goverments putting down tough laws on people who pollute. You can’t punish all over a few who pollute. The bottles are not perfect, I for one think there very easy to open but who care’s Pepsi has done something great, reducing the plastic and removing cardboard bases, stop whining.

  10. Lori says

    These new bottles are ridiculous!! They are soooo thin. My city gave these stupid bottles to us because Massachusetts had a HUGE water break causing the entire eastern part of Massachusetts to buy bottled water to drink, cook, and brush our teeth with for a week. They are pathetic. My Son was carrying a case from the car in to the house and one started leaking. I really got angry when I tried to open one of these bottles at work and when I tried to open it water went everywhere at my work station. I had to open it over a barrel so I would not get it on the desk near the keyboard and my paperwork. I had to force it open, almost cutting my hand on the stupid thin plastic. Poland Springs is also doing the 50 % less plastic and a smaller cap. They are not as bad as Aquafina. The less plastic idea is great but not if the bottle crumbles when trying open it. Maybe do 35 % less plastic….

  11. Phyllis Gott says

    Last fri. I bought 24 bottles of Aquafina at Walgreens in Dover De.. The reason I bought them because the bottles were easy to open. Never paid attention they changed to 50%plastic. You can`t even open the bottle. You know what is sad McDonalds bottles are better so if you keep these bottles I`m not buying them anymore.

  12. Sophia says

    i am happy to know that they are trying to be more eco-friendly, but opening the bottle caused me to spill water all over my desk. Just today, i found out (a bit too late) that my unopened bottle had a small hole (probably from something in my bag that poked it?) and caused all my work papers to soak..

  13. Carly says

    I haven’t purchased bottled water in over 5 years. It is an utter waste of our resources! There is absolutely no such thing as “eco-friendly” bottled water, unless of course one is talking about filling a reusable plastic or aluminum bottle at home with tap water. Americans buy about 30 billion plastic water bottles every year and, regardless of how much plastic goes into Aquafina’s new bottle, it is still such a tremendous waste. Americans enjoy some of the highest quality tap water in the entire world, and when citizens find themselves with truly polluted water, they frequently have polluters like plastic bottle manufacturers to thank for that. And isn’t it funny that people remember to grab their cell phones, laptops, iPods, and car keys before leaving the house, but can’t seem to get it together to grab a reusable bottle?

  14. cathy says

    I agree with the comments about the new bottles being hard to open and not standing up. Why cut 50%? Whats wrong with 25%or even 30% to give a little stability? I don’t really like spring water but the bottles are better,(and not as hard as aquafina used to be so they must use less plastic also). Anyway I am considering learning to like spring water (example ice mountain) so I can drink it and not wear it. Please reconsider the amount of plastic you have cut.

  15. John says

    I would like to know where I could procure these bottles and would like to use them in my process .. and NOT use the heavier bottles that would take forever to breakdown,,anyone know where to buy them

  16. No says

    Sounds like Aquafina found a way to save $ and say that they are going green. Does the 50% less plastic bottle biodegrade faster than the original bottle?

  17. Jeff says

    BOTTLES SUCK! They spill on you EVERYTIME u open one… ive tried numerous ways of opening these damn bottles and everytime it leaks all over you like u just got jizzed on…. aquafina, you have good water but i’m not going to get jizzed on by a water bottle everytime i open it… PEACE

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