Greenwashing is a term used for companies that claim to be — but in reality are not — acting in an environmentally responsible way. It was first used in print by environmentalist Jay Westerveld in 1986 in reference to hotels that encouraged guests to reuse towels to benefit the Earth but that in turn didn’t recycle if it didn’t save money.
A whopping 95 percent of products are greenwashed. So how can you tell what’s real and what’s not? Here, TerraChoice Environmental Marketing (now part of UL) offers some tips, along with a handy primer on just what to be on the lookout for: