By Raquel Fagan on Dec 31, 2009

Women 'Out Green' Men for Eco Goals

Though about one-third of all Americans say they’ve recently felt a conscience pull about not greening up their lifestyles, according to a nationwide survey performed by Tiller LLC, women are carrying around most of the guilt, about 41 percent of them versus only 27 percent of men that feel the same.

“Women are clearly more focused than men on incorporating environmental responsibility into daily household activities,” says Tiller Principal James Marren.

Reusable bags are just one way that ladies plan to green up the next year. Photo: Amanda Wills,

Reusable bags are just one way that ladies plan to green up the next year. Photo: Amanda Wills,

Guilt wasn't the only area where women were in the lead. The survey shows that women also plan to make some major changes in the new year.

In fact, 52 percent of women want to recycle more (compared to 33 percent of men), 51 percent want to practice the art of reuse with reusable shopping bags (versus 30 percent of men) and 48 percent want to reduce their household’s energy usage (outnumbering only 32 percent of men).

“That’s encouraging, given that women continue to carry most of the burden of household management" says Marren. "To the extent that women can bring other family members along, perhaps environmentally responsible behaviors will take root even more strongly – with some genuine, enduring benefits to the environment.”

Regardless of their gender, 53 percent of Americans believe that individuals, more so than communities, governments or businesses, can have the the most positive impact on the environment, while more than nine out of 10 Americans agree that “doing small things on a regular basis that make the world a better place is just as important as participating in a formal, organized effort.”

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