Lean & Green launched in May as a lighter bottle that uses less glass and was originally marketed for wine in Australia and the U.K. By using less glass and reducing the diameter of the bottle, O-I decreased the weight in some by up to 28 percent.
By manufacturing bottles that weigh less, O-I was achieved a 20 percent energy savings and 12 percent water savings, while fitting 840 additional bottles in a 20-foot shipping container. These features helped O-I win the Most Innovative Solution In Packaging Waste Management award.
“It’s a win/win situation when you can deliver products that are lighter, use less energy and water and are also more freight efficient, particularly when brand owners can maintain their product’s image at the same time,” said O-I Asia Pacific President Greg Ridder.
The company was also a finalist for the Beverage Packaging Action Award and Most Outstanding Demonstration of Packaging Waste Management in Australia.
Another philosophy used to reduce packaging weight while maintaining the same volume of wine is to remove the indentation in the bottom of the bottle. Additionally, some wineries are also experimenting with PET versions of their wine bottles. While the plastic bottles have been found to have up to 29 percent lower carbon emissions than their glass counterparts, they are also not the best fit for long-term storage of wine, according to a study commissioned by plastic bottle maker Portavin.