On Sunday, NBC launched its fourth annual Green Week to spotlight environmental issues during its primetime shows, complimented with special news stories and documentaries focused on eco-friendly living. Green Week will run through Nov. 21.
The campaign started in 2007, and has integrated eco-related plots into the network's popular programming, including "The Office," "Law & Order" and "Top Chef." This year, Green Week also coincides with November Sweeps.
One additional component for this year's campaign is that NBC is holding an internal Eco Fair for its employees at 30 Rockefellar Plaza. This will feature electronics recycling and local food cooking demonstrations, among others. There was also a public-facing "Green Fest" at Universal Studios in Orlando on Nov. 13.
This year's programming is also not restricted to going green in the U.S. On Friday, NBC News will run an interview with Prince Charles before screening the documentary "Harmony," which discusses Prince Charles' efforts to combat climate change.
"NBCU's broad portfolio of media properties provides a unique opportunity to help raise environmental awareness in a fun and engaging way that fits with each show's brand identity," said Beth Colleton, VP of Green is Universal. "Research proves that organically weaving informative pro-social themes into entertainment programming can be one of most effective ways to get a message across," said Colleton in a press release.
You can see what your favorite shows have in store this week on the Green is Universal website. Green content will also be featured on NBC's sister stations, including Bravo, The Weather Channel and Telemundo.