Many apparel designers seek out eco-friendly materials to make their garments, and that process just became a little easier thanks to a new app unveiled by Nike at the beginning of July.
Nike's Making app is a tool made specifically for designers and product creators to help them choose more sustainable fabrics. The app ranks materials based on four environmental impact areas - water, chemistry, energy and waste. Making also makes it simple for designers to see how choices like cotton, polyester and silk compare to each other before making selections.
“Innovation is in Nike’s DNA, and sustainability is an integral part of Nike’s design process,” said Lee Holman, Nike VP of Apparel Design, in a press release. “We’ve created the Making app to empower any designer around the world to make better materials choices in the initial stages of the innovation process to ultimately create products that are better for consumers and better for the planet.”
The app uses data from the Nike Materials Sustainability Index, a database the company spent years researching and compiling. Now, this data is available to the public.
Students at the London College of Fashion contributed to the development of Making by offering feedback. The app was used by students from the school's Centre for Sustainable Fashion to design capsule collections.
Nike wants to see a future in which sustainability data is readily available so designers can make informed choices, according to a video on the company's website, and they hope Making will help make this a reality.
Making can be downloaded for free from iTunes.